🎬 Project Overview
Inspired by the popular "Spotify Wrapped," 2024 Unwrapped was Fintopio’s personalized year-in-review campaign, a playful and engaging way to celebrate user achievements within the app.
Delivered via Telegram, users received custom stats based on their in-app activity across games and community engagement, turning data into a visually compelling and gamified summary of their journey with Fintopio.
Each user got a unique snapshot of their year, featuring metrics like:
When they first joined Fintopio
Total number of registered users
Their Space Tapper high score
Total gemstones collectedNumber of HOLD tasks completed
Total HOLD points earned
Friends referred
Final position on the leaderboard
The goal was to celebrate user participation while boosting engagement and brand loyalty through a shareable and fun experience.
👩💻 My Role
I was responsible for:
Copywriting: Writing playful and concise microcopy for each stat card
Visual Concept: Designing a vibrant and consistent visual identity for the campaign
Graphic Design: Creating assets optimized for Telegram's interface and user sharing
Art Direction: Ensuring the overall aesthetic aligned with Fintopio’s brand while keeping the tone fun and community-centric
🎨 Design Approach
The visual concept was built around the theme of gamification — turning in-app behavior into dynamic, reward-like stat cards. The design leaned on bold colors, clean typography, and modular layouts optimized for Telegram's mobile-first environment. This allowed each card to feel collectible, fun, and easy to share.
✨Highlight
2024 Unwrapped turned raw user data into a fun, mobile-first experience — blending copy, visuals, and game-like design to spark brand love.
