A designer returns to InMotion 2026 after three years away. What the leading studios revealed about craft, community, and the future of motion design.

The article explores the debate over whether non clickable CTA buttons in ads are frustrating UX failures or effective psychological marketing cues.

How volunteering at In Motion London became the introvert's backdoor into networking and event production. A practical guide to accessing premium festivals, meeting industry figures, and learning what happens behind the scenes, all without the awkwardness of forced socialising.