Overview
2023 was a landmark year for me as I had the incredible opportunity to lead the creative charge for a stunning promo video and a unique NFT campaign on the BNB Chain. What started as a chance turned into an unforgettable journey of concepting, designing, and executing a campaign that brought together creativity, technology, and community.
The NFT Design
This project marked my first foray into NFT design and animation, and the theme of Lunar New Year made it even more thrilling. Drawing inspiration from cyberpunk aesthetics and web3 elements, I created a one-of-a-kind character: a futuristic bunny infused with taro elements, symbolizing innovation and tradition.
The NFT campaign was designed to be accessible and fun—participants completed simple tasks like following on Twitter, joining Telegram, and engaging on Reddit. Watching the excitement build as users completed tasks to unlock the NFT was a gratifying experience.
This project pushed my creative boundaries and introduced me to the dynamic world of NFTs. Seeing the final design resonate with the audience made all the challenges worthwhile.
Results
The campaign’s success was nothing short of spectacular!
Twitter Metrics: 27K retweets, 16.5K likes, and over 160K views.
Community Growth: The BNB Chain community surged by 43K members.
Participation: Over 25,250 users joined the campaign.
NFT Minted/ Participants: 7863
These results cemented this campaign as one of the most engaging and impactful on BNB Chain to date. It was deeply rewarding to see my creative vision contribute to such tangible success.
