🎬  Project Overview

This project* aimed to communicate one of Fintopio’s most user-friendly features, sending crypto using a username instead of a long wallet address. The goal was to create a short, visually engaging piece that both informed and reassured the community about the simplicity of the process.

The challenge was balancing clear feature explanation with aesthetic appeal in a fast, looping format that worked across platforms and in multiple languages. Frequent copy revisions added to the complexity, requiring nine separate animation exports, each optimised for both GIF and MP4 formats to ensure flawless playback on Telegram.

The final animation showcased the Fintopio mobile interface in a 3D iPhone mockup. Through smooth transitions, the piece demonstrated how to choose between entering a wallet address or @username, highlighting the seamless interaction flow and the options to send via Telegram or X.

👩‍💻 My Role

Motion Designer | Visual Development and Execution

• Developed animation flow to clearly demonstrate the feature in under 10 seconds

• Refined UX details in Figma to align with animation needs

• Applied and maintained the updated brand guidelines from the Art Director

• Managed optimisation for GIF and MP4 formats to ensure compatibility with Telegram’s auto-play feature

• Adapted animation for both English and Russian versions

📩 Deliverables

• Square format MP4 animations (English & Russian)

• Optimised GIFs for Telegram autoplay (English & Russian)

⚡ Challenges & Process

1. Understanding the Constraint
   The piece needed to work as a short, looping animation in both GIF and MP4 formats, with perfect playback on Telegram.

2. Strategic Copy Alignment
   The team’s lack of alignment on copy led to nine iteration rounds, requiring efficiency in export and optimisation workflows.

3. Creative Execution
   Designed a clear user journey that visually demonstrated the feature without relying on lengthy explanations.

4. Technical Breakthrough Fine-tuned compression and formatting so GIFs retained visual clarity while meeting Telegram’s autoplay requirements.

✅  Outcome

• Delivered final animations in English and Russian for Telegram distribution

• Achieved a smooth 10-second loop optimised for both MP4 and GIF formats

• Enabled clear feature understanding with minimal viewer effort

• Created assets that increased feature awareness within the community
  
  
  

🧰  Tools Used

• Figma

• Adobe After Effects

• Element 3D

• HandBreak Compressor
  
  
  

🧠 Takeaway Block

“Design succeeds when it turns advanced technology into an experience that feels simple, human and instantly clear.”