INDUSTRY
WEB3 / CRYPTO
CLIENT
BNB CHAIN
YEAR
2023
SKILLS
MOTION GRAPHICS, ANIMATION
DevCast Visual System
.about
BNB Chain needed a professional motion package for DevCast, their developer-focused streaming series. Working from a logo and animation reference provided by the Art Director, the challenge was creating cohesive branded motion graphics that would resonate with a technical audience while maintaining visual consistency across multiple video formats and live streaming environments.
The project required interpreting static reference materials and transforming them into dynamic motion graphics that could work seamlessly across intro sequences, outro cards, and real-time streaming overlays. The solution needed to be modular enough to adapt to various content types while maintaining strong brand recognition.
.my role
Motion Designer | Creative Development
Illustration Design: Created all visual elements and graphics in Adobe Illustrator based on Art Director's logo and animation reference materials.
Motion Graphics: Developed complete animated intro and outro sequences in After Effects, translating static references into dynamic motion language.
Live Streaming Graphics: Designed and implemented animated background system optimized for real-time streaming environments.
Video Production: Executed complete video editing workflow and post-production pipeline for final episode delivery.
.challenges & process
Stage 1: Brand Foundation Understanding the developer audience and BNB Chain's positioning to create visuals that feel authentic to the crypto/blockchain community while maintaining professional standards.
Stage 2: System Architecture Designing a modular visual system that could work across static graphics, motion sequences, and live streaming overlays without losing brand coherence.
Stage 3: Motion Development Translating static brand elements into engaging motion graphics that enhance rather than distract from technical content, finding the right balance of movement and timing.
Stage 4: Integration & Optimization Ensuring all elements work smoothly in real-time streaming environments while maintaining high quality across different video formats and platforms.
.outcome
Content Integration: Successfully launched complete visual package across multiple DevCast episodes
Brand Consistency: Established repeatable system for future content production
Technical Performance: Achieved smooth real-time streaming integration without performance issues
Production Efficiency: Created workflow that streamlines future episode production
Professional Elevation: Transformed technical streaming content into polished, branded experience
.tools
Adobe Illustrator - illustrations
Adobe After Effects - animations
Adobe Premiere Pro - video editing
Adobe Audition - sound design
