INDUSTRY
PROPRIETARY TRADING
CLIENT
BRIGHTFUNDED
YEAR
2024
SKILLS
MOTION GRAPHICS, SOCIAL MEDIA
Interview Series Intro
.about
BrightFunded is a cutting-edge proprietary trading firm offering funded trading accounts up to $400,000, with one of the industry's fastest payout systems averaging just 4 hours. The company needed a professional video intro for their "Funded Start Interview" YouTube series to establish immediate credibility and brand recognition.
The primary challenge was creating an intro that would appeal to serious traders while reflecting BrightFunded's positioning as an innovative, transparent prop trading firm. With a 4.6 Trustpilot rating and over 17,900 Discord community members, the brand needed visuals that matched their reputation for reliability and professionalism.
The solution focused on clean motion graphics that would work seamlessly across four episodes while establishing the interview format's authority and trustworthiness.
BrightFunded is a cutting-edge proprietary trading firm offering funded trading accounts up to $400,000, with one of the industry's fastest payout systems averaging just 4 hours. The company needed a professional video intro for their "Funded Start Interview" YouTube series to establish immediate credibility and brand recognition.
The primary challenge was creating an intro that would appeal to serious traders while reflecting BrightFunded's positioning as an innovative, transparent prop trading firm. With a 4.6 Trustpilot rating and over 17,900 Discord community members, the brand needed visuals that matched their reputation for reliability and professionalism.
The solution focused on clean motion graphics that would work seamlessly across four episodes while establishing the interview format's authority and trustworthiness.
.my role
Motion Designer | Creative Direction
Motion Graphics: Designed animated brand elements, typography treatments, and transitions that reinforced BrightFunded's professional trading environment positioning.
Video Editing: Structured the intro timing to create anticipation while maintaining viewer attention for the interview content that followed.
Sound Design: Developed custom audio using AI voice generation tools and curated soundtrack elements that complemented the visual branding without overwhelming the subsequent interview audio.
Creative Direction: Established the overall visual strategy and brand alignment to position BrightFunded as a credible, innovative leader in the prop trading space.
Technical Execution: Managed the end-to-end production workflow, ensuring seamless integration across motion graphics, audio, and final delivery specifications for YouTube optimization.
.challenges & process
Stage 1: Brand Understanding
Analyzed BrightFunded's market position as a Netherlands-based prop firm competing against established players, requiring visuals that conveyed both innovation and financial stability.
Stage 2: Format Strategy
Designed a modular intro system that could work across multiple episodes while maintaining consistency for the "Funded Start Interview" series branding.
Stage 3: Motion Execution
Created clean, professional animations that reflected the precision and reliability traders expect from a prop trading firm, avoiding overly flashy effects that might undermine credibility.
Stage 4: Audio Integration Balanced the sound design to create energy and anticipation while ensuring smooth transitions into interview content, using AI-generated voice elements strategically.
.outcome
Successfully delivered intro content for 4 episodes of the series
Created consistent brand recognition for BrightFunded's YouTube presence
Established professional visual foundation supporting the company's credibility messaging
.tools
Adobe After Effects: for animation and compositing
Adobe Premiere Pro: for final integration and timing
Audition: for music curation and audio mixing
