This project was a personalized year-in-review campaign designed to celebrate Fintopio users while driving community engagement. Inspired by the cultural impact of “Spotify Wrapped,” it transformed in-app activity data into collectible, game-like stat cards tailored to each user.

Delivered entirely through Telegram, the campaign highlighted milestones such as first login date, high scores, gemstones collected, HOLD points earned, and leaderboard rankings. Each card was vibrant, shareable, and crafted to feel like a reward, encouraging users to post their results and invite friends.

The creative challenge was to distill complex user data into a visually cohesive, mobile-friendly format that balanced brand identity with playful gamification. The solution paired bold, clean visuals with concise microcopy to make stats instantly understandable and emotionally engaging.