Update in Motion ✦

INDUSTRY:

WEB3 / CRYPTO

CLIENT:

FINTOPIO

YEAR:

2024

SKILL(S):

MOTION GRAPHICS

Update in Motion

about.

Update in Motion was a seven-week motion graphics series designed to keep Fintopio's Telegram community informed and engaged during a period of rapid product evolution. Built for both RU and EN channels, each episode translated complex feature releases into visually driven stories that educated users while reinforcing brand trust.

The creative challenge extended beyond communication. With weekly Friday deadlines, constantly shifting UI designs, and the requirement to deliver two aspect ratios and two languages per release, the system needed to be both flexible and scalable. Missing assets, last-minute changes, and tight turnarounds meant the production pipeline had to absorb chaos without compromising quality.

The solution was a modular creative framework that prioritized narrative clarity, visual metaphor, and adaptability. By treating each episode as both a communication tool and a testing ground, the series evolved from functional updates into a strategic content asset that drove measurable community growth.

my role.

Motion Designer | Creative Direction

Creative Direction & Strategy: Established narrative tone and visual approach across all seven episodes to balance product education with entertainment value.

Scripting & Storytelling: Translated technical product changes into user-focused benefits through clear, engaging scripts tailored for community resonance.

Motion Design & Animation: Produced 2D and 3D animations with UI-enhanced elements, adapting each piece for both 16:9 and 9:16 formats without visual compromise.

UI Recreation & Style Frames: Designed motion-ready UI elements from scratch when handovers were incomplete, ensuring brand consistency despite evolving product requirements.

Sound Design: Developed audio layers that reinforced interaction rhythms and elevated pacing to match visual storytelling.

Production Pipeline Management: Coordinated with Product and Marketing teams under aggressive weekly cycles, maintaining delivery standards while adapting to shifting priorities.

challenge & process.

Stage 1: Understanding the Problem
Product updates arrived dense and fragmented, with UI handovers often incomplete or delayed. The team lacked visual alignment, timelines were unforgiving, and each release required dual-language, dual-format delivery. The core constraint was building a repeatable system within constant flux.

Stage 2: Strategic Decisions
I developed a modular production flow that simplified stories early in the process. Visual metaphors became shorthand for complex features, and every episode was structured for EN/RU and 16:9/9:16 versioning from conception. This allowed the team to absorb late-stage changes without rebuilding entire sequences.

Stage 3: Creative Execution
Each video balanced UI-driven animation with bold pacing and clean structure. Style frames were designed for adaptability, allowing tone shifts between serious, celebratory, or playful depending on the product moment. Polish and humor became signature elements that distinguished the series from typical update videos.

Stage 4: Final Breakthrough
Telegram reaction data revealed which creative choices resonated strongest. Episodes featuring reward systems, UI enhancements, and playful scripting drove the highest engagement spikes. This feedback loop transformed the series from one-directional communication into a strategic content format that surfaced user priorities and shaped future creative decisions.

outcome.

The series evolved from functional updates into a strategic community asset, with engagement metrics revealing clear creative wins:

Reactions surged from ~16K in Week 1 to over 41K by Week 6, with Week 7 maintaining strong momentum, demonstrating sustained audience investment.
Episodes featuring gamified rewards and UI transformations generated the highest engagement spikes, validating the creative strategy of blending education with entertainment.
Telegram reactions became a real-time feedback mechanism, allowing the team to identify which product features mattered most to users and adjust messaging accordingly.
Community retention strengthened, with the series reinforcing product transparency and trust during a high-growth phase.
The format proved scalable, maintaining quality and consistency across seven consecutive weeks despite tight deadlines and evolving requirements.

The videos didn't just explain updates; they shaped how users perceived product evolution, turning routine announcements into anticipated content events.