🎬  Project Overview

Fintopio launched their revolutionary multi-chain swaps feature, supporting 100+ assets across 30+ chains, positioning themselves as a pioneer in the CeDeFi space. The challenge was communicating this complex technological breakthrough to a crypto-savvy audience while working within the fast-paced constraints of a growing startup with over 2 million active monthly users.

The promotional campaign needed to capture the excitement of seamless cross-chain trading without getting lost in technical jargon. With multi-chain swaps becoming a crucial differentiator in the competitive DeFi wallet space, the stakes were high to create content that would resonate with both crypto newcomers and DeFi veterans.

Working with incomplete UI mockups and an accelerated timeline, I had to become both the motion designer and visual problem-solver, ensuring the final product matched the innovative nature of the feature itself. The result exceeded expectations, generating massive community engagement and validating our strategic creative choices.

👩‍💻 My Role

Motion Designer | Visual Development | UI Enhancement

Motion Graphics & Animation

Designed fluid transitions that visualized the seamless nature of multi-chain swaps, creating motion UX that enhanced incomplete interface designs and adapted them for marketing purposes.

Visual Development

Crafted compositions that simplified complex DeFi concepts, using visual metaphors to make cross-chain functionality instantly understandable to Fintopio's diverse user base.

UI Enhancement

Identified and corrected interface inconsistencies from the product team, ensuring promotional materials showcased a polished user experience that aligned with marketing objectives.

Script Development

Collaborated on messaging that balanced technical accuracy with accessibility, ensuring the narrative supported the visual storytelling while maintaining crypto community authenticity.

📩 Deliverables

Video Formats (2 Strategic Versions)

• Long-form promotional video (30s) with complete narrative and engaging visuals for marketing campaigns
• Short-form feature highlight (11s) showcasing core swap functionality for product demonstrations and onboarding

Localization Strategy

• English versions deployed across all social media platforms (Twitter, Instagram, Telegram)
• Russian versions for CIS market penetration and community engagement

Asset Optimization for Startup Efficiency

• Modular animation system enabling rapid repurposing across multiple campaigns
• Scalable templates designed for single-designer workflow and future feature launches
• Cross-platform format variations (MP4, GIF) optimized for different social media specifications

Long-form Long-form promotional video (30s) with complete narrative and engaging visuals for marketing campaigns
English Version
Russian Version
Telegram Post 🔗 https://t.me/fintopionews/358

Short-form Short-form feature highlight (11s) showcasing core swap functionality for product demonstrations and onboarding
English Version
Russian Version
Twitter Post 🔗 https://x.com/fintopio/status/1892182864462041407

⚡ Challenges & Process

Stage 1: Decoding the Innovation

The product team delivered a feature-rich but complex multi-chain swap functionality. My first challenge was understanding how to visually represent the seamless movement of assets across different blockchains without overwhelming the viewer with technical details.

Stage 2: Design Gap Navigation

With UI mockups arriving incomplete or outdated, I made the strategic decision to become a visual translator. Rather than waiting for perfect assets, I enhanced and adapted existing interfaces, ensuring consistency between the actual product and promotional representation.

Stage 3: Visual Metaphor Creation

I developed a visual language that used smooth, interconnected animations to represent the "bridgeless" nature of the swaps. The motion design emphasized speed and simplicity, crucial selling points for users frustrated with traditional cross-chain complexity.

Stage 4:Rapid Iteration Under Pressure

Working with startup velocity meant embracing imperfection and focusing on impact. I created a flexible animation system that could accommodate last-minute changes while maintaining visual coherence, ensuring we met launch deadlines without compromising quality.

✅ Outcome

Viral Community Impact

Generated 117.7K+ views with exceptional engagement rates, evidenced by 7,239 star reactions, 4,583 hearts, and 1,799 thumbs up reactions, demonstrating strong emotional resonance with the crypto community.

Strategic Engagement Success

The diverse reaction patterns (fire: 1,300, party: 1,095, clown: 735) indicate the content successfully appealed to different audience segments, from DeFi enthusiasts celebrating innovation to skeptics acknowledging the technical achievement.

Content Performance Validation

104 comments and sustained engagement over time proved the promotional content effectively translated complex technical features into compelling, shareable messaging that drove meaningful community discussion.

Brand Positioning Achievement

Successfully positioned Fintopio as both technically sophisticated and user-friendly in the competitive DeFi space, contributing to their growth trajectory toward 2+ million active users.

Process Innovation

Created a replicable workflow for handling incomplete UI assets that increased design team efficiency by reducing dependency on product team timing, establishing a template for future feature launches.

🧰 Tools Used

• After Effects

• Figma (UI enhancement and adaptation)

• Illustrator

• Premiere Pro