🎬 Overview

This promotional video announced a major gameplay update for Space Tapper*, a Telegram in-app game within the Fintopio ecosystem. The game challenges players with tap-to-dodge mechanics, rewarding them with HOLD Points that boost engagement. The update introduced gem collection and the ability to redeem gems for extra play sessions via Telegram Stars.

The video needed to clearly showcase these new features while maintaining the game’s visual identity. Released on X (formerly Twitter) and Telegram, it included a fully localized Russian version to reach the platform’s wider audience. The challenge was that many UI elements were inaccessible as design files, existing only within Telegram’s proprietary code.

To solve this, I reconstructed the interfaces manually in Figma based on live product references, ensuring visual accuracy and consistency with the existing game environment. The final animations balanced technical authenticity with an engaging marketing style, making the new features immediately clear to both new and returning players.

👩‍💻 My Role

Motion Designer | Creative Lead

• Designed and animated the full video sequence from scratch in After Effects

• Rebuilt proprietary Telegram UI components in Figma for animation use

• Updated UI layouts to reflect new product features accurately

• Tailored visuals to marketing guidelines and platform-specific requirements

• Directed localization efforts for the Russian version in collaboration with copywriters

  
  

📩 Deliverables

• 1x MP4 English version

• 1x MP4 Russian localized version

⚡Challenges

• Understanding the Constraint
  Key UI assets were unavailable due to Telegram’s proprietary system, limiting direct export or design file access.

• Strategic Solution
  Decided to reconstruct UI manually in Figma from live gameplay references to match the game’s look and feel exactly.

• Creative Execution
  Balanced precise UI simulation with clear visual storytelling to explain updates within 30 seconds.

• Final Breakthrough
  Delivered both English and Russian videos, optimized for Telegram and X, ensuring brand consistency and platform compatibility.

🧰 Tools Used

• Figma – UI reconstruction, style frames, localization review

• After Effects – Animation and motion design

• Element 3D – 3D design / animations

• HandBreak – Compressor

✅ Outcome

• Produced two polished MP4 videos in English and Russian

• Optimized aspect ratios for Telegram and X

• Maintained visual fidelity despite missing source assets

• Strengthened engagement through clear and concise feature presentation

🎨 Design Considerations

• Ensured visual continuity with previous Space Tapper content while adapting to the new UI update

• Created simplified visual storytelling to clearly communicate gameplay changes in under 30 seconds

• Balanced technical accuracy (game mechanics) with marketing clarity to appeal to casual users

• Collaborated across departments to manage asset handoffs efficiently in a fast-paced environment

  
  

🧠 Takeaway Block

“Resourcefulness is the bridge between limitation and innovation, turning what is missing into the very element that makes the work remarkable.”