Mânica

2021

Rebranding Mânica Insurance

Mânica Seguros had gone through a full rebrand and needed a video to introduce the new identity to their audience across social media.

Role

Designer Lead, Art Director and Graphic Designer, Motion Designer

Platform

Social Media

Web application

Year

2021

Timeline

1 week

Overview

The Brief

Mânica Seguros had gone through a full rebrand and needed a video to introduce the new identity to their audience across social media. The original brief was incomplete. No direction on sound design, no defined objective beyond "a video." Before anything could start, the scope had to be built from the ground up with their marketing team.

work

The Work

I led the project end to end: art direction, graphic design, illustration, motion graphics, and project management. The video needed to do two things at once. Tell the story of the brand transition and make the new identity feel intentional, not just different.

I designed the visual language for the video, built the storyboard, and handled all motion work in After Effects. On the audio side, I managed the voice-over process directly. That meant hiring the VO artist, curating takes from the recording sessions, selecting the best reads, and getting the client involved in the final call. I also sourced and selected the soundtrack, matching it to the energy of the new brand direction.

Keeping the client close to every decision was deliberate. Their marketing team had a specific narrative in mind, and the fastest way to protect that was to make them part of the process rather than review it after the fact.

Process

Stages

Stage 1: Understand
The brief that came in had gaps. No sound direction, no clear objective, no defined narrative. I ran a debrief session with the client's marketing team to surface what was actually needed and lock the scope before any creative work began.

Stage 2: Ideate
I put together a moodboard and a set of visual directions for the client to react to. This stage was deliberately collaborative. The client had strong opinions on the storytelling, so validating early meant fewer revisions later.

Stage 3: Prototype
With the concept approved, the voice-over was recorded and I curated the takes down to the strongest reads. The client was brought into the selection process. From there, I built the script with visual references and developed the full storyboard. The soundtrack was sourced and matched to the tone of the new brand.

Stage 4: Deliver
Final animation, sound mix, and delivery. The client received the finished video, a standalone logo animation, and the open project files for future edits.

outcome

What it did

Brand transition video published across Mânica Seguros' social channels

1,106 views and 54 comments on Instagram
Delivered: moodboard, storyboard, logo animation, final brand video, and open project files for future editing

Other projects

Logo & Typography Animation Collection

Logos sit still until someone proves they shouldn't. Hand-keyed, expression-driven, and frame-tested.

Logo & Typography Animation Collection

Logos sit still until someone proves they shouldn't. Hand-keyed, expression-driven, and frame-tested.

Revamp Campaign

Full campaign for Freedx's largest platform upgrade. Six workstreams, five days, no copywriter. Everything from landing page to paid media, built to convert traders into depositors.

Revamp Campaign

Full campaign for Freedx's largest platform upgrade. Six workstreams, five days, no copywriter. Everything from landing page to paid media, built to convert traders into depositors.