FREEDX
2026
Revamp Campaign
Full campaign for Freedx's largest platform upgrade. Six workstreams, five days, no copywriter. Everything from landing page to paid media, built to convert traders into depositors.
Role
Designer Lead, Art Director and Graphic Designer
Platform
Year
2026
Timeline
5 days
Overview
The Brief
The Revamp Offer was Freedx's flagship promotion tied to their largest platform upgrade to date — a 500 USDT reward for traders who hit four trading milestones before the deadline. The campaign was designed to drive deposits, increase spot and futures volume, and re-engage users across the upgraded platform.
The creative needed to work across every touchpoint: lifecycle emails, on-site pop-ups, press, social, paid media, and a dedicated landing page — all built from a single, cohesive visual concept.
Web design
Landing page
Marketing Lifecycle
Pop-ups
Four pop-up designs created in collaboration with the Marketing Team, each targeting a different stage of the user journey to drive campaign sign-ups and re-engagement across the platform.
Marketing Lifecycle
Email Design & Headers
Five email headers designed in collaboration with the Marketing Team to guide users through the campaign journey — from awareness to activation. Plus one reusable HTML email template built to work across campaigns and ongoing communications.
Press release
Deliverables
Visual asset designed to accompany the official campaign announcement. The brief was straightforward: translate the campaign's visual identity into a single, editorial-ready graphic that could sit comfortably alongside press copy and hold up across third-party publications.
Social Media
Organic Social Posts
Adapting the campaign's visual concept for Freedx's social channels. The goal was brand consistency across every touchpoint while giving the content a native, feed-friendly feel.
Paid Ads
Design Assets
Performance creative designed to drive sign-ups from cold and warm audiences. The asset had to communicate the 500 USDT offer instantly, clear value, strong brand presence, and enough visual punch to stop a scroll in a paid feed environment.
Tools
What was used in this project
Figma
Framer
